The brand represents the idea that ‘some souls die young in life before ever getting a chance to live and share their full love with the world’. Meaning one can die too early in a car crash or overdose, or one can give up on the joys of life in their early years, leaving their soul dead from that point on, a concept of being dead ‘inside’. With the idea that we truly only have one go at this life should paint the picture that living a good, full, active, loving life should be of highest priorities. If not for yourself, then for the ones who can’t, the ones that can no longer creatively express their emotions to the world. The ones that are dead inside. be grateful for what we have, love the live you live, be blessed for the time we are given.
YOUNG INDIVIDUALS FIGHT OUR OWN BATTLE OF FEAR
IN AN UNSUSTAINABLE WORLD.
Through out life, from as YOUNG as we can remember until the last of our days; each of us as INDIVIDUALS continuously FIGHT & strive for exclusivity on a unique path we can call OUR own. On each of our journey's we discover many different thoughts & ideas, some our OWN and others are absorbed & digested from the beating walls of life around us. While everyday searching for the means, we are in a BATTLE to meet the ends. Every soul has a piece OF FEAR in them, and to separate yourself from that fear is the definition of living IN fulfillment. When we define fulfillment as a state of perfection, then we can understand the idea of a full life, or "perfect" life, as a numerical value equaling 100%. Now because "perfect" is AN UNSUSTAINABLE result in this WORLD, that means more often than not we fail to see the full timeline of our lives play out, aka the 100% marker.
Not because of age but because slowly, day by day, we go through life losing a little piece of our soul's due to the exertion of our passion, our love, our loss, our hate, our sadness, and our desire. Some day by day, some year by year, and some more than others but everyones soul dies none the less
And In The End:
Some Die Young before ever getting a chance to truly live.
Never Stop Fighting For What You Believe In!